Tag: content-marketing

Summaries

Marketing Against the Grain

6 Checkpoints to Outrank AI Slop on Google

Beat commodity content flooding search with Danny Sullivan's 6 checkpoints: proprietary evidence, firsthand experience, specificity (replace adjectives with numbers/names/dates), point of view, LLM test, and information gain. Top Google result for 'compare countertops' scores just 9/100.

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