Andrew Wilkinson Runs SaaS & Life via AI Agents
Andrew Wilkinson vibe-codes apps like Deep Personality, runs a $20K/mo SaaS autonomously with Harbor agents for dev/marketing/support, centralizes family office data in vector DBs, and shares prompting tricks—while warning of debugging tax and eroding moats.
Vibe-Coding Unlocks Solo Execution from Vision to Ship
Andrew Wilkinson, founder of Tiny and a serial business buyer/starter, has ditched teams for "vibe-coding"—using Claude Code (what he calls OpenClaw) to build entire products himself. He compares traditional business to Hollywood screenwriting: a pure idea gets diluted by 100 people, $50M raises, and middlemen. Vibe-coding lets him control design, frontend, copy, and logic at his own pace, without misaligned employees.
His flagship: Deep Personality (deeppersonality.app), born from psychological tests he and his girlfriend took. Claude turned 15 screens into a 40-minute multiple-choice quiz, scored them, and output JSON. Fed into ChatGPT, it nailed their relationship dynamics—every fight, issue. Andrew expanded it into a full app: users get archetypes (e.g., "Blazing Architect"), superpowers/kryptonite, a 100-page Robert Greene-style report on jobs, ADHD/OCD/autism risks, attachment styles, people-pleasing. Revenue: ~$20K so far, all agent-run.
Trade-off: No team means pure vision, but credibility gap. "Vibe-coded projects need a legitimacy layer," Greg Isenberg notes—partner with psychologists or influencers like Jay Shetty, as tech bros won't share personality reports widely.
"Creativity is just compromised based on how many people are between your vision and execution," Andrew says. He built the app in manic days, then agents for the rest.
Agent Harnesses Turn SaaS into Autonomous Operations
To run Deep Personality hands-off, Andrew uses Harbor (github.com/geekforbrains/Harbor), built by friend Gavin Vickery. It's a GUI wrapper over Claude agents, like an org chart: dev, marketing, support agents share a knowledge base, databases, env vars.
- Support Agent: Triage emails via PostHog. Fixes bugs (auto-merges P0 PRs for security), emails users. "Support is not a job very very soon."
- Dev Agent: Wakes to PRs ready to merge.
- Marketing Agent: Manages Meta/Reddit ads—multivariate tests, creative gen, budget tweaks (e.g., +$1K). Hooked to PostHog analytics.
Story: Andrew forgot his laptop in Arizona, ran the whole SaaS from Ubers via OpenClaw. Emails indistinguishable from human. Now chasing that high: 50% debugging, 30% improving, 20% productive. Harbor fixes OpenClaw's non-determinism and text-only tracking.
Reality check with Greg: Autonomous companies like Pulsar/Pulsia are hype. Agents are "Zapier zaps with intelligence"—genius babies needing step-by-step instructions. Full autonomy needs 5-10M token context windows to hold a company in mind. Support/marketing ripe now; product not yet.
"OpenClaw agents are still like Zapier zaps but that can make basic decisions... it's like you're dealing with a baby, a genius baby, but you have to teach them how to do every single thing."
Centralizing Data: Vector DBs as Company Oracle
Andrew's family office (132 minority investments, Tiny's 24 portfolio cos) swapped headcount for $40K/mo Claude bill. CFO (non-coder) vibe-coded a Adapar replacement ($50-100K/yr wealth platform) in 2 weeks.
Core: G-Brain (Gary Tan's vector DB tool), fed nightly Fireflies transcripts, emails, notes. Queries like conversational oracle:
- Tiny: "Eye of Sauron" over P&Ls, headcount.
- Holdings: $16M invested → $36M value across 132 deals.
Standardized on Claude Code as OS. Prompt trick: Before output, have model "interview you with multiple-choice questions." Builds context without hallucination.
Transitioning companies: Centralize data pipelines first, then agent-ify.
Future Moats, Investments, and Builder Advice
Software moats eroding fast—build $1-2M products now, park in TSMC/data centers. Services > software: AI turns rote tasks (support/accounting) into agents.
Where to build: Aim small, agent-run SaaS. New interface: CEO models you delegate to. Why now: Context windows growing, unlocking company-scale reasoning.
"The first time with OpenClaw is the best time... I was astounded by how competent it was... I've been chasing that moment ever since."
Greg pushes: Services as new software. Andrew agrees—admin burden in SaaS scales predictably, perfect for agents.
Key Takeaways
- Vibe-code solo: Use Claude to handle design/copy/frontend gaps; trade people drama for debugging tax.
- Start with Harbor-style harnesses: GUI for agent org charts (dev/marketing/support), integrate PostHog/Meta for autonomy.
- Centralize via vector DBs like G-Brain: Nightly ingest transcripts/emails for oracle queries on investments/P&Ls.
- Prompt better: Model interviews you via multiple-choice before generating—reduces errors.
- Target $1-2M exits fast: Moats gone soon; invest in TSMC/data centers.
- Automate support/marketing first: Full companies need 5-10M tokens; ignore Pulsar hype.
- Build credibility for vibe-products: Partner experts/influencers.
- Test personality apps: 40-min multi-screens → JSON → deep reports outperform generic GPTs.