Data and Beyond
Cohort Analysis Exposes Donor Retention Risks
Rising aggregate retention (27% to 42%) hides leaky bathtub: 75% of 2025 revenue from 2024-2025 cohorts, with older cohorts contributing <2% each, risking collapse without long-term base.
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Rising aggregate retention (27% to 42%) hides leaky bathtub: 75% of 2025 revenue from 2024-2025 cohorts, with older cohorts contributing <2% each, risking collapse without long-term base.