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№ 02 / SUMMARIES

#marketing

Every summary, chronological. Filter by category, tag, or source from the rail.

Tag · #marketing
DAY 01Yesterday MAY 6 · 20262 SUMMARIES
Generative AIMarketing & Growth

AI Search Slashes Ad Clicks by 68%, Kills SEO Tricks

Google AI Overviews deliver direct answers, dropping paid CTR 68% and organic 61% on affected queries, as users trust summaries over ads and leave without clicking—marketers must shift to authoritative content for citations.

Generative AI
Chris KoernerBusiness & SaaS

Rank-and-Rent Sites: $104K/M Passive Lead Gen Biz

Kyle built a $104K/month business by creating simple local SEO websites in underserved niches, ranking them on Google, and renting leads to businesses for flat monthly fees with near-zero maintenance.

DAY 02Tuesday MAY 5 · 20261 SUMMARIES
Towards AIMarketing & Growth

Make Your Site an AI Answer Machine with Question Pages

Transform your website from a human brochure to an AI-citable answer machine by creating pages that directly answer client questions, using structured formats, FAQ schema, expertise signals, and internal links—boosting recommendations without redesigns.

Towards AI
DAY 03Monday MAY 4 · 20262 SUMMARIES
Generative AIMarketing & Growth

GPT Image 2 Speeds Marketing Asset Creation 5x

Brands prototype UGC ads, product shots, brand kits, virtual try-ons, and app screenshots with GPT Image 2 on Topview.ai, testing ideas in minutes to cut production costs and boost campaign ROI without replacing creative teams.

Generative AI
MicroConfMarketing & Growth

SaaS Affiliate Flywheel: Scale Revenue via Partners

Implement the 4-phase Profitable Partnerships Flywheel to attract Keystone (big complementary partners) and Pollinator (customers) affiliates, driving 19-20% revenue like Hello Audio and Senja, with guaranteed ROI over paid ads.

DAY 04Sunday MAY 3 · 20261 SUMMARIES
Jono CatliffMarketing & Growth

Claude Code: Build 20% Converting Lead-Gen Sites

Use Claude Code in Anti-Gravity to generate no-code landing pages with 14 proven elements, dynamic personalization, testing, and automation for 10x average conversions without writing code.

Jono Catliff
DAY 05Friday MAY 1 · 20261 SUMMARIES
Exposure NinjaMarketing & Growth

Google's AI Search Boom Challenges Brand Strategies

Google's 19% ad revenue surge shows AI Overviews expanding search, not killing it—brands must adapt SEO for AI journeys over panicking into paid ads.

Exposure Ninja