#go-to-market
Every summary, chronological. Filter by category, tag, or source from the rail.
Net New Customers: B2B's Truest Health Metric
Track quarterly net new customer counts over revenue or NRR—it's decelerating in app SaaS (e.g., Atlassian) but accelerating in AI infra (Cloudflare +40% YoY, Twilio +42%), exposing the AI bifurcation.
SaaS Affiliate Flywheel: Scale Revenue via Partners
Implement the 4-phase Profitable Partnerships Flywheel to attract Keystone (big complementary partners) and Pollinator (customers) affiliates, driving 19-20% revenue like Hello Audio and Senja, with guaranteed ROI over paid ads.
MicroConfGolf Sim Bay: 50% Margins, Break-Even in 3 Months
Jay Meldrum turned a single-bay golf simulator into a membership business that broke even in 3 months with 15 members, now at 28/40 capacity with 50% net margins, minimal ops via $40/mo software, and plans to scale locations.
Chris Koerner90-Day Guarantee to First AI Client via Roadmap and Network
Maker School offers a day-by-day roadmap, templates, $21K software discounts, coaching, and 2k-member network to secure your first AI services client in 90 days or get a full refund for $184/mo.
$90 to $50K: Postcard Ad Empire via Facebook DMs
Sell ad space on shared postcards mailed to 10K homes via USPS EDDM; acquire clients in Facebook groups, close 95% in DMs, profit $4-5K per 10K mailing with zero employees.
Chris KoernerLuminai's AI Tames Hospital Fax Chaos
Luminai deploys AI agents to automate manual workflows like fax triage at Cleveland Clinic, processing 16M+ patient encounters by converting unstructured data to structured ops, targeting $1T admin waste.
Y CombinatorCollateral Lending Will Scale Prediction Markets 10x
Prediction markets like Polymarket hit $9B volume and $510M open interest, but locked capital kills efficiency—building a collateral layer follows proven financial patterns and creates unbeatable moats.
Amish to $32M: Drone Ag Spraying's Untapped Goldmine
Mike Yoder bootstrapped from drone deer recovery to $32M/year in ag spray drones via content, expos, and 70% margins—blue-collar entrepreneurship at scale.
Chris Koerner$0 to Clients: Martell's AI Startup Playbook
Use AI to validate Ikigai for painful problems, craft 4-part offers with 3 prices, generate 50+ personalized leads daily, close via 9-box question system, deliver instant value, and act now without overthinking.
Paddle CMO: Niche Tight, Price Often for SaaS Survival
From $36B ARR data across 19K companies: Build thesis before data obsession, fire 14/15 markets to dominate one, let others tell your story, tweak pricing quarterly for 103% ARPA lift, add payment methods for 23% conversion boost.
Zero Followers to $450K/Year Live Selling on Whatnot
Kip pivoted from a suspended $150K/mo Amazon business to Whatnot live auctions, hitting $450K/year profit by sourcing liquidation goods, testing rigorously, and selling high-perceived-value items starting at $1—even with zero followers on day one.
Chris KoernerShowing 13 of 13