#distribution
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Tag · #distribution
Perplexity’s India Growth Experiment: Scaling AI via Telecom Bundles
Perplexity used a 12-month free subscription bundle with Airtel to rapidly scale its Indian user base. While downloads plummeted after the offer ended, monthly active users and revenue have remained higher than pre-promotion levels, suggesting a potential path to monetization in a price-sensitive market.
TechCrunch — AI
Zero-Click Marketing: A New Operating System for Founders
In a post-SEO world where 60% of searches end without a click, founders must stop chasing traffic and start delivering value directly in-feed to build trust and authority where their audience already lives.
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