Turn Claude into a Marketing System with 8 Custom Skills
Classify marketing tasks into brand, function, and specialty skills; build them in Claude Code using design systems and templates to automate campaigns from research to assets, then orchestrate via agent and share via Notion library.
Classify Tasks into Brand, Function, and Specialty Skills for Prioritized Automation
Group your weekly marketing tasks into three types to build a scalable Claude skills stack: brand skills (visual/voice standards as foundation), function skills (daily tasks like campaign planning), and specialty skills (domain-specific rules). Prioritize brand skills first since nearly every task relies on them. Reflect on repetitive tasks, sort them, and build sequentially—start with one skill, refine it, then expand. This turns Claude from a managed tool into an autonomous system. For a healthcare SaaS brand like Carely, create a project folder with context (brand guide, ICP, strategy), CLAUDE.MD for navigation, and output folders. Use Claude Code Desktop to filter projects and generate skills with versioning for library tracking.
Extract and Export Brand Design System as Reusable Skill
Prepare marketing assets (logos, landing pages, color palettes) in an assets folder. Use Claude Design Tool to generate a portable design system skill in 10-15 minutes: attach folder/assets, paste brand voice, review extracted colors/fonts/components/mockups, tweak overlaps via prompts/editor (avoid over-editing due to revert issues), then export as a folder. Drag into Claude Code project, add versioning. This skill ensures all outputs (slides, carousels) match brand visuals. Build templates here first (e.g., carousel prototypes with variations, animated video engines) for high control—export, refine in code if needed to save tokens, then reference in function skills.
Automate Campaigns with Chained Function Skills and Agent Orchestration
Stack function skills on design system: (1) Campaign planning brief uses Perplexity for research, calls design skill for branded slide deck/brief (KPI targets, personas, funnel map, roadmap, actions); bonus HTML decks via Design Tool. (2) Carousel skill references template, generates Nano Banana cover images, exports slides individually—tweak for punchy performance lines. (3) Motion skill uses animated template for 30s HTML videos with storyboard (15min process). Build 8 skills total this way. Create campaign manager agent via terminal (claude code agent): orchestrates full workflow (research → brief → assets like deck, tracker with Excel formulas, carousels, video, landing page). Input minimal details (goal/budget); agent clarifies, spins sub-agents, delivers in ~25min. Monitor via task view.
Scale to Team Library with Automated Sync Routines
Transform personal system to team-shared: Build Notion skill library (name, description, category, version, zipped files). Use skill library manager to auto-populate/push project skills. Sync updates (e.g., v2 animated skill). Set Claude Code routine: weekly 9AM auto-check/push new skills (auto-approve low-risk). Team browses, downloads latest—ensures consistency without manual uploads.