Custom Systems Unlock Ambitious Digital Craft
Lusion builds interactive web experiences from scratch with project-specific logic, rejecting templates to realize unique ideas, as proven in award-winning client work and satirical experiments.
Reject Templates for Project-Specific Systems
Lusion's core approach—building every project from scratch with its own system, logic, and flavor—prevents great ideas from collapsing into generic molds. This hands-on method, rooted in founder Edan Kwan's self-taught journey from music to freelancing and New York agency work, enables polished cinematic pieces, intentional weirdness, or hybrids. Their studio site earned Site of the Year from FWA, Awwwards, and CSSDA, with further accolades from Cannes Lions, D&AD, Webby Awards, and clients like Coca-Cola, Porsche, Max Mara, and Google. Custom builds deliver meaningful craft driven by curiosity and detail, turning ambitious visions into immersive realities.
Learn by Doing on High-Stakes Challenges
Lusion embraces unfamiliar territories by committing first and iterating through production. For Porsche's Dream Machine CG film—a 2-3 minute piece on Ferry Porsche's 356 vision—they had no prior film experience but delivered in an intense 3-week sprint. Using generative imagery, motion design, and dreamlike abstraction evolving to the car's silhouette, they translated Porsche's 'Driven by Dreams' ethos into a Wallpaper*-featured short screened at Outernet London and Porsche channels. This mirrors their Oryzo AI satirical campaign: a premium 'AI cork coaster' launch with immersive web design, 3D, motion, social posts, founder video, Product Hunt page, and open-weight GitHub repo, all executed with client-level seriousness to test absurdity's limits via real craft.
Internal R&D Fuels Skills and Storytelling
A tight-knit team sustains growth via Lusion Labs monthly experiments, like My Little Storybook—an interactive tale of a bird family crossing a river. Built in one month with WebGL, handcrafted 3D environments, illustrated animation, and Japanese anime-inspired stylization, it shifted from photoreal commercial work to gentle, emotionally driven web storytelling. These self-initiated pieces, alongside client projects like Infinite Passerella, sharpen technical and creative edges, attracting talent committed to thoughtful ambition.