Build AI Marketing Team: 5 Agents + 12 Skills in Claude Code
Follow 4 steps in Claude Code—map tasks to skills (one per workflow), group into non-overlapping agents, connect as a team—to create a full AI marketing system that handles research, content, analysis, and design for complex campaigns in ~10 minutes.
4-Step Framework to Assemble AI Marketing Team
Map your weekly marketing tasks first, then convert repeatables into dedicated skills (one per workflow, e.g., branded decks, social creatives). Group similar skills into non-overlapping agent roles for focus—avoid overloading one agent like a generalist human. Finally, connect everything in a Claude Code project via CLAUDE.md for routing rules, defining team structure, agent triggers (@tag), and skill access. For Go Travel brand, this yields 5 agents (data analyst, content creator, market researcher, creative designer, campaign strategist) using 12 skills, preloaded with context like brand voice, style guides, and SOP templates in /context and /templates folders. Agents produce better work by specializing: data analyst excels at numbers/charts from 8 datasets, content creator at stories/headlines optimized for AI search.
Reference-Based Skills Match Brand Templates Exactly
Use 'reference-based method': Analyze templates (e.g., deck in /templates) for patterns, then extend official skills like PowerPoint creation. Result: Branded deck skill generates 13-slide campaign strategy decks at 90% readiness, following exact margins/colors—fix minor charts manually. For social creatives, build style library (/templates/social-creatives) as inspiration (not copies), connect external MCP tools via .mcp.json (e.g., NanoBanana with Gemini API for images). Prompt yields 5-slide Instagram carousels or 7-slide sets capturing 'vibe' from styles. Install official skills pack (/plugins) for baselines like document skills, keyword research. Adapt 4 content skills per content agent for blogs with TOC/bullet structure linking 11-page lead magnet PDFs.
Agent Collaboration Delivers Full Campaigns Autonomously
Trigger agents via /agents command in VS Code Claude Code extension (install official Anthropic plugin, login). Each agent.md defines role, skills/tools, model (default), memory. @Data-analyst processes campaign datasets into comprehensive reports (channel breakdowns, WoW revenue trends) and interactive dashboards. @Content-creator outputs SEO-optimized blog + lead magnet. For Japan Cherry Blossom campaign, team auto-routes: market researcher synthesizes audience/trends, strategist crafts 'Sakura like a Local' brief/tagline, designers generate aligned images/posts/landing page (professional sections, CTAs, brand tone). Completes research, brief, social posts, ad creatives, landing page in 10 minutes—keeps all cohesive.
Scale with Shared Task Boards and Remote Access
Integrate Notion Kanban (priority, title, details; To-Do to Complete) for human-AI collab. Prompt Claude to scan pending tasks, assign agents by priority (e.g., Europe campaign: research + 7-slide carousels informed by findings, auto-updates status with file paths). Enable 24/7 remote via /remote-control in mobile Claude app—links local VS Code session for task dispatch (e.g., 'check task board' executes Notion scan/landing page build). Limitations: single-session context (clear if full), don't share link. Saves work locally; archive to disconnect.