Automate Ads from One Photo Using Claude Skills
Install Claude desktop app with Pro/Max plan, add e-com ad skills and APIs (Gemini, Tavily, ScrapeCreators), integrate HeyGen for video avatars and Firecrawl for scraping, then set daily routines to generate 4 image + 2 video ads inspired by competitors.
Install Skills and APIs to Generate Pro Static Image Ads
Start with Claude's desktop app (Mac/Windows) in Code mode using Pro or Max plan for heavy generation. Paste the 'e-com static image ads' skill prompt into a project folder (e.g., 'pink drink ads') to teach Claude ad creation. Provide three API keys: Gemini (from aistudio.google.com for Imagen-like image gen via Nano model), Tavily (tavily.com for web image search to ground ads in real references like Google Images), and ScrapeCreators (for pulling competitor ad data). Drop a single product photo; Claude saves it, researches references (e.g., Stanley ads, ice images), and outputs 5+ premium static ads with overlaid text, angles, and lifestyle elements. Reference images ensure non-generic, premium results—e.g., ads feature dynamic pours, cold condensation, and benefit-focused copy like 'One cup all day.'
Trade-off: APIs add cost (Gemini/Tavily optional but improve quality); free tiers suffice for testing.
Integrate HeyGen for Cinematic Video Ads with Avatar Cloning
Clone yourself in HeyGen (Creator plan $5+/mo or Pay-As-You-Go with API): Record 15s video talking/moving, generate avatar. Get API key from HeyGen dashboard, paste into Claude via 'agentic skills' prompt. Install 'Seedance prompting skill' for optimized UGC-style prompts: Generates creative briefs, shot lists (e.g., 4s ad: Shot 1 close-up pour, Shot 2 lifestyle use, specific lighting/angles), and rationale (e.g., psychological anchors, short length for hooks). Claude calls HeyGen API to insert your avatar holding product in scenes—output: Realistic 4-15s videos like '6am hustle, still ice cold' with you demoing benefits. Files auto-organize in folders (briefs, prompts, MP4s) for auditing strategy.
Why it scales: Embeds ad strategy (benefits over features) into prompts; test variations without manual UI work.
Scrape Competitors and Run Autopilot Routines
Connect Firecrawl (firecrawl.dev, $0 plan ok) via MCP server in Claude's custom connectors (paste config + API key). Prompt to scrape Meta Ad Library for similar products (e.g., Stanley): Outputs folders with analysis—what works (spec dumps, influencer lifestyle, color drops), outliers (Lululemon/Stanley links), keywords. Claude recreates: e.g., Adapt winning angles to your product.
Automate via Routines (new Claude feature): In project context, prompt 'Create daily routine: 4 image ads + 2 videos (1 competitor-inspired, 1 original), store in folders.' View/edit in UI; runs indefinitely but requires computer on (local) or remote setup. Loop mimics media buyer: Scrape → Brainstorm → Generate → Iterate. Cost-optimize by rotating keys; review before launching to Meta/FB.
Impact: Infinite fresh creatives without lifting a finger, grounded in competitor data—replaces manual research for small teams.