US Oct Ecommerce: $88.7B Spend, +8.2% YoY
US online spending hit $88.7B in October (up 8.2% YoY), mobile share reached 51.4%, BNPL totaled $7.1B (up 7.6% YoY), based on 1T+ retail visits across 100M SKUs.
Ecommerce Spend Surges with Mobile Dominance
US consumers drove $88.7 billion in online spending in October, marking 8.2% year-over-year growth. This data draws from over one trillion retail site visits, 100 million SKUs, and 18 product categories. Mobile commerce captured 51.4% of revenue share on average, reflecting sustained comfort with small-screen transactions—Adobe projects this trend persisting into 2025. Year-over-year growth charts show consistent upward momentum from October 2024 to 2025, with cumulative spend from January to October 2025 highlighting the scale.
BNPL Fuels Flexible Purchasing
Buy-now-pay-later options saw $7.1 billion in October spend, up 7.6% year-over-year. Monthly BNPL trends from October 2024-2025 indicate steady adoption, while total BNPL spend and growth from January to October 2025 underscore its role in easing consumer purchases. These figures reveal BNPL as a key driver in expanding accessible ecommerce amid rising totals.
Actionable Insights via Adobe Analytics
85% of the top 100 US internet retailers use Adobe Analytics for measurement and personalization, per the 2021 Digital Commerce 360 Top 500 report. This positions Adobe's tools as the benchmark for tracking market dynamics. Access deeper data through the downloadable 2024 Quarterly Forecast report, Digital Price Index for inflation tracking, and holiday shopping trends for seasonal planning—equipping builders with consumer behavior signals to refine pricing, mobile UX, and payment integrations.