Scaled SaaS to 25K Users/$8K MRR: Social + Tech Fixes
Grew Yorby.ai to 25K users/$8K MRR using 40 organic creator accounts; fixed Supabase connection pooling with a dedicated GCE server; pivoted ICP from prosumer creators to low-churn agencies via PostHog analysis.
Scale Organic Social by Hiring Creators for Leverage
Drive user acquisition solely through organic social media by expanding from 1 AI UGC account (e.g., autumnluna.create with AI hooks + product demos) to 20-40 creator accounts producing human and AI content. This hit 25K users (26K all-time per PostHog) and $7-8K monthly revenue (Stripe data Feb 28-Mar 28). Don't DIY all content—hire creators to free founder time for product work, reinvesting revenue for leverage. Analogous to buying tools over building them: can you? Yes. Should you? Rarely, as it diverts from core strengths. Use your own tool (Yorby.ai's remix feature) to script viral formats, proving product-market fit.
Fix Supabase Postgres Limits with Dedicated Server and Upstash
NextJS on Vercel + Supabase hits connection pooling walls at scale from background jobs (account spying, DB refreshes). Supabase JS client maxes Postgres endpoint connections (e.g., 7 concurrent), dropping ops. Solution: Spin up Google Compute Engine VM as dedicated scraping server with direct Supabase connection (23 available), offloading reads/writes. Retain serverless elsewhere via Upstash workflows—break long processes into 3-min steps (e.g., 10 steps = 30 min total), bypassing Vercel limits. Avoid VPS/self-hosting; stick to managed for zero infra ops, focusing on product.
Pivot ICP to Agencies via Churn Analytics for Retention
High churn plateaus MRR at $6-8K despite user growth—individual creators (prosumer B2C) churn most, use only content remix, price-sensitive. Brands/agencies (B2B) churn far less, use full suite (viral DB, remix, spy alerts). Track user type on signup in PostHog/Supabase; AI-vibe code analysis (connect read-only APIs) reveals patterns without data science hires. Shift from spray-and-pray to targeting agencies/brands: better fit for multi-client workflows, established media for personalization. Future: More tailored UX (e.g., SerpAPI for niche searches), refined organic content, cold outreach experiments.