Track Visibility and Competitors via Auto-Generated Prompts

Set up HubSpot's free AEO tool by entering brand name variations, key competitors (e.g., Dell vs. HP, Lenovo, IBM), products, and ICPs/personas. The tool auto-generates relevant prompts simulating buyer queries, like "Why do enterprise laptop fleets struggle with premium performance needs?" (awareness stage) or "What's the best premium laptop for enterprise executives?" These are far more contextual and numerous than traditional SEO keywords—exponentially more due to persona, product, location, and challenge variations—drawing from aggregated customer data sources.

Query LLMs like ChatGPT and Claude daily for fresh responses, as volatility is high. View full prompt analysis to see exact mentions, then aggregate: Dell achieves 72% visibility across prompts but only shines in context. Compare share of voice—Dell captures 52.8% of brand mentions vs. Lenovo's 42%—to benchmark if your visibility is competitive. Layer on sentiment: high mentions mean nothing if negative, so prioritize positive shifts.

Fluctuations appear in dashboards (e.g., daily/weekly graphs), urging logins to catch changes in LLM behaviors or content impacts.

Identify High-Impact Channels to Reallocate Resources

Drill into citations powering recommendations: for Dell, peer content (non-competitors) drives 55% influence, PR/earned media 26%, competitors 7%, and owned website/blog just 4%—despite heavy investment there. Blogs dominate peer/competitor citations (55% and 7%), signaling answer engines favor them over static site pages.

This reveals misallocation: shift from generic SEO-optimized site content to AEO-focused assets across blogs, Reddit, LinkedIn, YouTube, and media sites. Your site does minimal work now; peers and external blogs sway LLMs more, so target those channels for maximum leverage on share of voice.

Execute Prioritized Recommendations and Prove ROI

The tool's algorithm—refined via HubSpot/XFunnel experiments measuring real impacts—outputs high-priority actions with mini-briefs, like "Create a listicle on topic" because listicles are the top format in influencing citations. Data backs each: low visibility on many prompts or high relevance across them elevates priority; see exact cited listicles powering it.

Implement, then validate: paste your new URL into the tool to graph pre/post visibility lifts on specific prompts. This closes the loop—answer "What works?" for bosses, justifying scaled efforts. Free 28-day trial at hubspot.com/aeo; download AEO playbook for setup playbook.