Custom AI Agents Replace Repetitive SaaS Tools

Pit differentiates in the crowded AI agent market by acting as an "AI product team as a service," where enterprises guide Pit Studio through internal processes (e.g., back-office, service, support in telecom, healthcare, logistics) to generate tailored automation software. Deployed via Pit Cloud, it ensures enterprise-grade governance, certifications, and auditability. CEO Adam Jafer notes the shift happened when LLMs became "agentic" beyond chatbots, enabling replacement of low-hanging SaaS tools with in-house apps. Pilots launched mid-January 2026 focus solely on internal automations to free employees for core business, measuring success by time savings, productivity unlocks, error reduction, and work quality—not job cuts. Pit hires forward-deployed solution engineers to embed with clients, targeting outcomes like faster processes for large industrials.

Voi Founders Leverage Experience and Networks

Led by ex-Voi CTO Adam Jafer (7 years scaling to 1,000 employees across 13 countries), Voi co-founder/CEO Fredrik Hjelm, ex-iZettle/Klarna engineers, and Filip Lindvall. Hjelm remains Voi CEO amid its profitability and IPO potential but provides connections; his brother Andreas is a Pit engineer. The team raised $16M seed quickly from a16z (Alex Rampell, Gabriel Vasquez), Lakestar, founders, US tech execs, Nordic families—prioritizing strong backers over capital needs. Stockholm's AI scene (e.g., Lovable) attracts a16z's European unicorn hunt; Pit benefits from EU focus on sovereign tech, running EU models on EU compute for CIOs in critical sectors.

Jafer walked back a LinkedIn post claiming "agents now do most of what junior engineers used to do," admitting scaling requires a team mix. Hjelm addressed all-male team perceptions via X post, noting women on comms side. Positioning emphasizes augmenting humans upstream to valuable work, not replacement, amid enterprise AI trends like Mistral's FDEs.