Setup Infrastructure and Kickoff Full Campaigns in Minutes
Run the 'cold email kickoff' skill in Claude Code by pasting the GitHub repo link (https://github.com/growthenginenowoslawski/coldoutboundskills) and commanding 'download these skills'. It verifies email infrastructure first: confirms domains/inboxes via DNO (.dno account), Zapmail, Prospio API key, Million Verifier API key, then uploads to Smartlead with optimal settings. This eliminates manual setup, ensuring deliverability before proceeding. Once confirmed, input your company (e.g., vibe.co, a self-serve CTV ad platform like Meta Ads Manager for TV). The skill auto-researches the company, proposes ICP, and launches a 12-question onboarding interview covering: core product, biggest customer examples (e.g., Blindster ecom, Whisper Flow AI), job titles (CEO, CMO, Head of Growth), headcount (10-500), industries in/out, geographies (US-only), triggers (recent funding, Meta/Google ads, Shopify/Klaviyo, app installs, product launches), competitor exclusions, offer ($200 free ad credits), and lead magnet. This builds a precise ICP document, reducing guesswork and targeting high-response prospects.
Generate 15-25 Campaign Strategies with Sample Lists
Post-onboarding, the skill outputs 15-25 campaign ideas in a strategy document, each detailing: name, targeting (e.g., Shopify DTC 10-500 employees), list filters, AI strategy (e.g., Meta Ad Library scrape via Ampify for TV angles from creative/audience/bestsellers), value prop (add CTV channel for attribution), and overview (e.g., 'Meta fatigue: 47 live Meta ads signal CPA creep; CTV offers fresh inventory'). Hooks like 'You've got 47 Meta ads live – CTV fights creative fatigue' are pre-written. Non-AI campaigns included for variety. It auto-pulls a sample list of matching leads (e.g., CEOs/VPs at furniture/home goods firms), validating ICP fit. Pick one (e.g., 'Blindster look-alike' for long-research-cycle DTC), and it expands: suggests next steps like list building via Prospio, Blitz, Discolike, Google Maps, or ICP prompt refinement loop to filter non-fits.
Craft Copy Iteratively for High Conversions, Then Upload
Invoke 'campaign copywriting' for selected strategy. It breaks down line-by-line for buy-in: proposes direction (e.g., pain: high-consideration product long research; angle: retarget on TV; proof: Blindster CEO quote), AI variables (company name, first name), subject/first line options (e.g., 'First name, quick one: running TV ads for company yet, or still all Meta/Google?'), value prop (CTV as 2026 test channel), CTA ($200 credit, no card/call). Confirm/adjust each (e.g., swap exclusivity hooks), then generates 3+ variants per email (1-3), full sequences, QA checklist (no spam words, specific first lines, <m-dashes, word counts). 'Spam word checker' and 'spin text creator' refine further. Status updates track progress (infra/ICPs/strategies/copy done). Upload directly to Smartlead as draft via dedicated skill. Analyze positive replies with 'positive reply learner', 'deliverability test', 'experiment design' for iteration.
Scale Personalization with Sub-Agents on $20-200 Plans
Biggest hack: sub-agent pattern for 100k+ lines/day (e.g., third-line personalization) using Claude's Sonnet 3.5/4.6 within plan limits (~$70 tokens on $200/mo). Prompt sub-agent with ICP triggers (e.g., for baby loungers: 'While new parents unwind post-bedtime, ad shows tired mom exhaling as baby sleeps in lounger'). Loop refines: feed to Whisper Flow for human-like tweaks ('Make casual, 5th-grade level; drop "unwinding on couch"'). Examples: hunting gear ('fast-paced nature scene of hunters using gear'), AC services ('Texas homeowners sweating, crew insulates attic, thermostat drops'). Insert into copy (e.g., after hook: 'While target watches TV...'). Outperforms Clay AI (no extra tokens/tools), matches human quality, scales without team. Proven 5 months at Growth EngineX for 200-300 daily positive replies.