The Workflow: From AI Generation to Interactive Web

Building high-end, Apple-style interactive landing pages requires bridging the gap between generative AI video and precise frontend control. The process involves three distinct phases: asset generation, frame-based animation, and deployment.

Asset Generation and Preparation

To create a custom "exploding" product animation, start by generating reference images using tools like Higgsfield AI.

  • Prompting Strategy: Use a reference image (e.g., an iPhone) and prompt the AI to break the object into its constituent parts (battery, camera, screen).
  • Video Synthesis: Use Kling AI to generate a video transition between the "assembled" and "exploded" states.
  • Frame Extraction: Because standard MP4s are difficult to control via scroll, use FFmpeg to decompose the video into individual image frames. This allows the frontend to map specific scroll percentages to specific frames, enabling the user to scrub through the animation manually.

Implementing Scroll-Driven Interactions

Once assets are prepared, use Claude Code to scaffold the landing page.

  • Layout Control: Move technical specifications to the side of the viewport to ensure the video remains the focal point.
  • Scroll Synchronization: Program the scroll event to advance the frame index of the decomposed video. This creates a fluid, interactive experience where the user controls the animation speed and direction.
  • Refinement: Use iterative prompting to adjust visual elements, such as increasing the scale of the product, removing distracting UI elements (like orange highlight bars), and softening shadows to blend better with the page background.

Final Polish and Deployment

To achieve a professional "client-ready" feel, add an onload animation that introduces the content smoothly. Additionally, implement a reverse-animation trigger: once the user reaches the final frame of the sequence, the text fades out and the video reverses, returning the product to its centered, assembled state. Finally, use Claude Code to prepare the project for deployment on Vercel, which provides a shareable URL for production-ready review.